New package design for Global White

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Global white is one of the largest manufacturers of oral care products in Russia. They have many different product lines, but each line has its own style, and customers cannot identify the main brand on store shelves.

Goal and result

We developed a new design style for all product lines and developed the basic principles of the corporate packaging style.

The new style retained the old traditional images and styling elements, but the new design system has stricter rules to create a unified image on store shelves. Customers can now easily identify their favorite products in stores. The new design system has created the ability to bundle different products into sets with oral care steps.

Packages with the new design are already available for sale in stores, but the process of replacing the old packaging with the new one will end next year. But already the first sales statistics show that sales have increased by 25%.