HI-TEC || Wild-Fire Gamekeeper Hiking Boot
BRIEF
Create a campaign for the Hi-Tec Wild-Fire Gamekeeper hiking boot that promotes the shoe's ability and versatility as well as making it relevant to South Africans and their daily lives.
SOLUTION
Highlighting the Hi-Tec Wild-Fire Gamekeeper hiking boot's reflective heel webbing feature for safety, because South Africans never know when the lights might go out.
