#jomo - The Joy of Missing Out
#jomo is an anti-social social media campaign encouraging people to put their phones down and live a more digital minimalistic lifestyle - to find The Joy of Missing Out. The goal is to inspire people to physically live in the real world, feel the joy of being present and nurture real connections. For the campaign to be successful, it needed to be eye catching both in the digital space and for passers by in the city of Melbourne with a colour palette suitable for young adults.