Verizon
'Welcome 5G Home'
Verizon 5G Home is a groundbreaking product that brings speed, simplicity, and power to the forefront of 5G innovation. We celebrated these pillars with a film that metaphorically captures these ideas in a sleek and premium container. A white-on-white world undulating with energy and artful climaxes with just the right blossom of color.
"Carefully crafted use of lighting and shadow brings depth and shape to a simplistic space, with a product molded from its environment with fine, textural details that highlight the form. Each layer works in tandem to create an own-able and artfully exciting launch."
Process
“A large part of this film was finding the perfectly minimal composition to spotlight the product. To execute the metaphors in CG we only utilized selective ingredients: fluid, particles & wires. After numerous explorations and test animations, we narrowed it down to the vignettes that best capture the narrative of the film.”
Design & Animation: Scholar
Creative Directors: Sean Martin, Chris Finn, Will Johnson
Art Director: Wu Hyun Lew
Managing Director / Executive Producer: Anne Skopas
Managing Executive Producer: Kirsten Noll
Executive Producer: Nic Barnes
Head of Production: Ryan McLaughlin
Producers: Kev Jones, Adriane Scott-Kemp
Associate Producer: Thomas Spadafora
Designers: Chris Finn, Vin Kim, Wu Hyun Lew, Sean Martin, Seba Morales, Artem Otvodenkov, Cameron Spencer
2D Animators: Chris Finn, Irma Hasanic, Vin Kim, Wu Hyun Lew, Sean Martin, Matt Andrews, Antoinie Eugene, Jeffrey “Jip” Jeong, JaeWoo Park
Model/Texture Artists: Tim Hayward, Erwin Riau, Anthony Thomas
3D Animators: Sean Martin, Chris Finn, Wu Hyun Lew, Vin Kim, Jeffrey “Jip” Jeong, Jay Kim, JaeWoo Park
Dynamics/FX: Matt Lavoy, Jay Kim, Daniel Moreno, James Williams
Senior Compositor: Ryan Kaplan
Compositors: Aaron Baker, Cris Kong, Kevin Njoo
Storyboards: Lanny Markasky
Editor: Dominic Strazulo
Mix & Sound Design & Music: Sonic Union
Mix & Sound Designer: Fernando Ascani
Agency: McCann
