Teeka Lagwaya Na?
In India (like in many parts of the world) misinformation and disinformation have led to vaccine hesitancy among people. So, Johns Hopkins India Institute wanted to strengthen the country's confidence in vaccines. It needed a campaign that did so without sounding like a PSA, which at this point has become white noise. We took the approach that worked for our own parents - examples of real people, like us, who got vaccinated and didn't grow a third arm. Warm reassurances from familiar faces, rather than cold hard facts. And we put the question of the hour front and centre - "You got vaccinated, right?"Watch the stories of three such people at www.teekalagwayana.org, and follow @manjulatai who has taken the fight to Instagram.
A project done under Wieden + Kennedy Delhi
Creative Director: George Abraham and Jossy Raphael
Copy Creative: Nainan Chopra
Creative Director: George Abraham and Jossy Raphael
Copy Creative: Nainan Chopra
Art and UI/UX Director: Neha Malik
Developer: Neelansh Verma
Illustrator: Jayesh Joshi
