Zelas Saúde case
Product and branding positioning
Zelas Saúde is a Health Tech startup and part of Escale's product portfolio
Focused on making people healthier and simplifying the health plan market.
Objectives
Identify product strenghts and weakness
Understand the market
Find growth opportunities
Reinforce brand awareness
Short + mid term actions
Prioritisation and design initiatives
1. User Journey Mapping
2. CSD matrix
3. Product prioritisatio
Social network positioning
1. Analyze audience data and targeting
2. Rethink product positioning
3. Create a social media guide
Paid media
As a team we developed brand material to support paid media creations following our product positioning
1. Advertisement (Google Ads and Facebook platform)
2. CRO for landing pages
3. Mobile and accessibility first
Website rebranding
It's still under construction. There's a lot to come.
Usability review
Accessibility tests
Brand voice and tone definition
Brand guide reviewed
