Sententia Consulting
Brand Strategy, Brand Identity, Digital Design/Website, Photography
2021
2021
What is it that makes a consultancy truely valuable? It isn’t big business that solves big problems. In genuinely good consultancy, big thinkers solve big problems. Sententia came to Mude with a simple idea; an A-Team of seasoned consultants, united by a drive to guide positive contributions to society.
We were tasked with building that into a Brand strategy the business could grow from, and the identity and atmosphere that would communicate it. We shaped the Brand strategy around what made the people at Sententia distinct, and how they would use that to solve the pain points stakeholders face with the consultancy world.
When it came to the identity, we thought while breaking the consultancy mould we might as well break other perceptions - and carved a unique and unmissable colour distinction around the Brand’s look and feel. This filtered down into an influential, modern, and digital Brand feel we were able to carry out onto a website, business cards, notepads, banners, documents, email signatures, and photography.
We were tasked with building that into a Brand strategy the business could grow from, and the identity and atmosphere that would communicate it. We shaped the Brand strategy around what made the people at Sententia distinct, and how they would use that to solve the pain points stakeholders face with the consultancy world.
When it came to the identity, we thought while breaking the consultancy mould we might as well break other perceptions - and carved a unique and unmissable colour distinction around the Brand’s look and feel. This filtered down into an influential, modern, and digital Brand feel we were able to carry out onto a website, business cards, notepads, banners, documents, email signatures, and photography.
Made by Mude.
Art Director: Eamon Cross
Designers: Albert Salim, Fuad Abdi, Eamon Cross
Designers: Albert Salim, Fuad Abdi, Eamon Cross
Account Director: Shooby Kandel
Photographer: David Beach
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