Branding, marketing, and communication are all essential parts of a small business’s tool kit. This is how a company can stand out from the crowd. More importantly, it’s how a business ensures that potential customers know about them, remember them – and keep coming back. 

Traditionally mom and pop stores may have relied on word of mouth, but with the advance of technology, it is now more important than ever to have a marketing campaign strategy. Here’s some advice for mom and pop shops to follow for their next marketing campaign.