FLIPKART FASHION Campaign
Agency: Dentsu Webchutney
Creative Director: Ashwin Palkar
Group Head: Deepak Murlidharan
Client Service Director: Pooja Khadka
Photography: Abhitabh Kame
Photography: Abhitabh Kame
Produced By: Vishal Gala • Spotlights
CGI: Pixel ProductionVideo Editing Creation: Arnab, Manish
The tagline of the campaign is "SOMETHING NEW EVERYDAY" which is what i try to portrait through the design, the golden circular elements are conceptualized as a window to a wide range of products that Flipkart has to offer, and the sudden shift in cloth design in the circles indicate the endless product Flipkart have. My involvement was in conceptualizing the concept/ strategies the celeb poses / and bring all the elements together to create the campaign.
Below are some of the designs and videos from the campaign
We dub this campaign in to 4 different languages with 4 different celebs
