Upon securing a new round of funding by helping professional service firms develop custom software solutions, The A Group revamped its brand identity to better identify and connect with potential clients, promote products, and recruit top talent from software engineering universities across the state.

Working closely with the founding team to redefine their purpose and positioning and transform their corporate culture into a sustainable competitive advantage, we kicked off with a company-wide luncheon presentation of their new brand identity to align internal and external communications and ensure consistency.