In a crowded market full of greenwashing, Newline Eco-friendly set out to redefine the meaning of green cleaning by minimizing their environmental impact and fine-tuning their communications strategy to educate new hires and top executives on their people and planet-friendly initiatives across traditional and digital platforms.

Highlighting the non-toxic nature of their cleaning processes as key differentiator, we partnered with their marketing team to develop long and short-format content targeting environmentally-conscious CEOs, as well as brand guidelines to ensure future employees are aligned with their mission since day one.