Union energy bar logo and package design.
In this project I have created one logo in 4 different styles: line art, sketch (doodle), dowork ink hand drawn and watercolor.
I have started from the typography form. So I have designed the letter shapes at first.
The idea of logo is union of every side of life. Modern city life goes inside font flow into sport activities and nature.
1 The first one logo variant was line art. I have drawn custom icons from city life to the nature countryside themed in Adobe Illustrator.
2 Second variant of logo was dotwork. I have hand drawn it using ink pen and paper. Here are some scans for further tracing into vector format in Adobe Illustrator.
3 Watercolor variant of logo was drawn in application Procreate with watercolor brushes using iPad Pro and Apple Pencil.
The vectorised traced in AI logo is not so legibly.
4 So the final variant was sketch or doodle style. It is quiet fits to over detailed logo with different objects. We have tried some variants of objects placement.
Final logo
Also I have fit the logo into package of this energy vegan bar.
The back side of package is illustrated with different people activities. I've used line art style to draw them.
It was interesting project to combine so many elements in one logo.
Thank you for watching!
