I found it extremely rewarding to create a mobile app for Beautiful Flower. haphazardly guiding consumers through the flower picking process to determine and match a flower bouquet to their requirements.

I wanted to use all of my firsthand experiences to create a better user experience for customers, which would help florists work more efficiently. I created a minimal viable product for Beautiful Flower using Figma and Adobe Illustrator to act as a baseline catalog for customers to browse and filter their floral selection depending on customer-provided parameters.

Customers buy flowers largely for holidays and special events, and they are more likely than previous generations to buy flowers online. Although Millennials have a favorable perception of flowers as gifts, they are concerned about the cost and lifetime of floral products. Improving millennial consumers' floral product experiences is an essential way to increase their buy likelihood. Improving the relevance, engagement, and customization/ personalization of floral products for millennial consumers.

To create a very simple method for locating the floral bouquet that best suits a customer's requirements.

To verify that my design ideas were backed up by user research and feedback, I used IDEO's Human-Centered Design Thinking approach.

I devised a research strategy and 1:1 interview guide with the goal of answering questions about existing buyer behavior and sentiments toward online flower ordering. I found ten participants in the flower shop who were both current customers and in the process of purchasing flowers. Their ages ranged from 24 to 40, and they represented Beautiful Flower consumer demographics, which was our target market for the first iteration of the app.

Online user surveys from the Local florist and the Wholesaler of Flower supplemented my secondary research by providing more broad context throughout the market and bolstering the in-person research that I conducted.

Finally, I merely observed clients in the store and took calls. After speaking with my interviewees, I found that their responses to my questions did not always correspond to their actual activities in the store. “People are frequently oblivious of their genuine requirements, and even of the challenges they are facing” (Norman, The Design of Everyday Things). I listened, watched, and let them speak first in order to better understand their floral needs.

Consumers agreed that there is considerable opportunity to personalize/customize flowers, that flowers cheer people up, and that using/purchasing flowers may be made into a joyful experience when it comes to their overall attitudes regarding floral items.

Making the purchasing and mailing process more exciting, pleasurable, and/or adventurous was one method to improve the experience and make it more relevant. Increasing the relevance of floral items by giving customers more reasons to send them and making them more visible and accessible.

Similar findings were seen in this survey, with millennials purchasing flowers largely for holidays or special events (36 percent ). Surprisingly, 18 percent said they buy floral products on a monthly basis, and 12 percent said they buy them more than once a month. 15% purchased floral products every other month, whereas 15% purchased floral products only once a year. Only 4% of people have never bought flowers.

In terms of online possibilities, local florist websites were favoured by 35% of respondents, followed by national online floral stores by 34%, and Groupon or LivingSocial by 17%. Around 30% preferred shopping at flower street vendors in person, while 14% favored convenience or gas shops. Toll-free phone services were favoured by only 2% of respondents.

Providing items with relevant qualities and information is one way to encourage millennial shoppers to buy more floral products. Men and women have varied perspectives on essential product features. The most important factor for women was price, which was followed by flower/bloom quality, flower type/variety, longevity, ease of care, design, and fragrance. Men, on the other hand, prioritized flower/bloom quality over price, flower type/variety, scent, design, longevity, and ease of maintenance.

It's possible that the gender variances are due to differing product applications. Floral products are more frequently purchased as gifts by men. As a result, price is less significant than quality, and longevity and care are less important (Banks). In contrast, elements relating to the experience (design, smell) become increasingly essential. Women, on the other hand, are more likely to buy flowers for themselves, so factors such as cost (price), perceived quality (quality, variety, longevity), and product care become more significant. Finally, because millennials are particularly tech-savvy, flower businesses must build and maintain a good website with bright, clear product images.

One of the greatest purchasing hurdles at florists is convenience; increase convenience by using online services (e.g. online ordering and pick up in store). Consumers rely on online information when choosing items and stores, so having an online presence is critical. Provide up-to-date price and product details (e.g. pictures of the actual products instead of model products, detailed descriptions, product dimensions, etc.). Provide easy-to-understand online care instructions. Mobile phones are frequently used by consumers as quick and accessible information sources, and they frequently employ mobile apps with relevant material and functionality.

I defined the Point of Views based on my synthesis of research findings.

What are our options... Because these are questions we often ask walk-in customers, allow consumers to limit their options depending on occasion, flowers, and price range.

What are our options...

Improve the ordering process by providing users with a clear picture of what to expect and accurate pricing and images.

This aided me in initiating a brainstorming session. I worked on a few alternative concepts for filtering results, allowing users to navigate the pre-arranged options as stated in POV and HMW in their own way. For each, I generated a list of all conceivable characteristics. Users can explore and locate a selection based on their parameters, from a filtered view to a detailed view.

I began by identifying the objectives that Beautiful Flower would like to achieve with this project, as well as the objectives that users may achieve by utilizing this new software. This is a crucial stage because we, as designers, must produce something that fulfills both business and user objectives.

Roadmap for the Product

By prioritizing the design work for all, I was able to establish a product roadmap. Based on the study, I identified the product's goals as assisting customers in better filtering and seeing floral options based on pricing, style, flower kind, and occasion. I then made a list of the features we'll need to include in order to complete each design assignment. This allowed me to break down the design into smaller jobs, allowing me to focus on the subsequent interaction and interface design. It was beneficial to run this by an engineer, who honed in and comprehended what to do.

By observing people engage with the Beautiful Flower app for the mobile platform, you can validate assumptions and improve the experience. While this is mostly for gathering input and weighing interest in introducing new features, there are chances to assess what value our mobile app adds and how it may be improved.