RARE LUXE
Brand Identity, Art Direction and Photography
About the client
RARE LUXE is an ethnicity inclusive female owned business focusing on hair installations and hair care products.
Target audience
Women who experience hair loss or desire a change in hairstyle, women who are not afraid to be bold and daring.
Project outcome
In close collaboration with the client we managed to achieve a brand identity that is vibrant and colorful. It represents the strong independent female who is courageous, confident, and classy. Experimenting with unusual color combinations we aim to stand out in today's digital world.
Logo & Typography Customization
