About 7 months ago, I got a pug. At the time, he was the cutest 40-day-old puppy I'd ever seen. We named him Groot. He looked at me and said, "I want my own brand style guide!"

Okay. He didn’t say that. Out loud. But I knew he was thinking it.

So I designed this side project: a brand identity for Groot! Logo, colors, typography, voice & tone, mission statement, imagery and social media post templates. You name it, it’s in here.