Adidas Capo Store 'The Symbol of Euro 2020'

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Concept : Symbol & Legacy, 상징과 유산

‘The Symbol of Euro 2020’ is a project to reinterpret the national soccer team’s logos 'England, Germany and France' through the 3D Design Process. Heath Kim and Jeong-Hwan Shin needed an opportunity to create artworks from their designer's point of view since they are also one of the biggest fans of these national football teams. The artists interpreted their identity in 2 words, 'Symbol & Legacy’ due to the fact that they are the strongest teams in the world. To visualize both the dignity and beauty of these teams, they sculptured representative animal statues & renaissance's ornaments and then they created cinematic scenes in 3D programs. The pipeline is based on ‘Zbrush, Substance Painter and Cinema 4D’ for the best quality.

유로2020 대회의 참가국가인 영국, 독일, 프랑스를 주제로 3D아트웍을 제작했습니다. 디자인 컨셉은 'Symbol & Legacy' 입니다. 각 국가대표팀을 상징하는 동물과 르네상스풍의 객체를 조합하여 클래식한 분위기를 연출했습니다. 이 전시의 목표는 아직은 생소한 3D그래픽을 한국 스포츠 분야에 다양한 방식으로 적용시키는 것이었습니다. 카포 스토어 동대문점에서는 아트웍을 활용한 'VR & 3D모션그래픽 & 커스텀유니폼'이 전시됩니다.

Exihibition

Organizer : Adidas Capo Store

Website : www.capostore.co.kr
Instagram : www.instagram.com/capo_football_store

Credit

Directing : Heath Kim
Modeling | Texturing | Compositing : Heath Kim

Lighting | Animation : Jeong-Hwan Shin

Tool
Zbrush, Substance Painter, Cinema4D, Octane, Aftereffects