WHO IS MILKY BOY:
Milky Boy is a modern coffee brand born out of a small coffee shop in Melbourne, bringing a fresh outlook to your favourite beverage.
Their fun and young mentality form the basis of who they are as a brand, whilst their focus on production produces a high quality and refined product.
They are a growing startup with humble roots set on leaving their mark on a global industry, one cup at a time.
HOW WE HELPED:
When working with Milky boy we focussed on bringing the fun to the forefront, by using a bright colour scheme and a bold geometric pattern.
It was important to have their branding stand out against their competitors on the shelf, so rather than follow the trend of most coffee brands and going hyper minimal, we headed in the opposite direction.
This produced a brand landscape which is hard to forget and reflects not only the internal ethos of the company but the experience of drinking their coffee.
