Cause is a for-purpose social enterprise working in the online retail space, looking to evolve the way we shop by turning day to day actions into ongoing positive outcomes. Cause works with a wide range of online retail stores to build strong connections between consumer and charity. 

At their core, Cause seeks to build a better world while supporting businesses to grow.

To bring to life Cause’s ethos of ‘kindness and giving’ we set out to develop a brand that showcased the difference that can be made in the world by everyday people. 

The positioning ‘Retail that makes a difference’ was developed to empower the customer by letting them know that they can make a difference without compromising on the quality of products they buy.