WHO IS QUALIFY:
Qualify is an online education platform built to break away from traditional college structures by puting mobility and accessibility at its forefront.
Qualify is the simplest way to get your degree online, with hundreds of Internationally recognised accreditations right at your fingertips.
Their main goal is to make getting qualified for that dream job a reality from anywhere around the world.
Qualify was on the lookout for a fresh take on a traditional industry, they wanted an homage to ivy league branding with a new age twist.
HOW WE HELPED:
We partnered with Qualify to develop a full brand landscape.
Through an in-depth discovery session we identified their key target demographic and brand values.
From this discovery we found that there was an innate desire to break away from the more masculine colours traditionally associated with universities.
These insights became the starting point for their brand development and a comprehensive launch campaign that included printed advertisements, sales collateral, website design, and social media assets.
