3RDSKZDAY was a cafe event organised to celebrate Kpop idol 'STRAY KIDS' 3rd year debut anniversary. Yuwooju was contacted to be in-charge of the art direction of the cafe which mainly involves in creating the marketing collaterals as well as the gifts and merchandise prepared for the event.
The main concept was heavily inspired by the group's 1st Japanese Mini Album 'ALL IN'. Just like the title, we wanted to portray how the fans also known as 'STAYs', are willing to give their all in to continue supporting the group in their coming years. The bold fonts used shows determination and sturdiness of the fandom to persevere with the group.
Main Images from STRAY KIDS Japan 1st Mini Album - ALL IN
Art/ Illustrations from 'Regular Acrylic Keychain' , 'Totebag' & 'Canvas Reusable Cupholder' sourced from client, belongs to rightful owners
