April Kelsey's profile

Platonic.Systems Web Copy

Platonic.Systems Website Copy

Isaac Shapira, the founder of Platonic.Systems, contacted me in June 2021. He needed to build a new website that would pitch the services of his unique software engineering consultancy to potential business clients. The challenge: the people shopping for his services probably wouldn't have the technical background to understand the benefits of functional programming, in which Isaac's team specialized. Isaac needed someone who could translate highly technical jargon into clear B2B sales copy.

After getting to know the ins and outs of functional programming, I put together the following copy for the Platonic.Systems website. Ryan Hickner in Poulsbo, Washington, provided the design, and developer Mason Mackaman coded it.   
 
This definition of functional programming has since been referenced by others in the industry as a good explanation of what functional programming is.
Platonic.Systems Web Copy
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Platonic.Systems Web Copy

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