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Funattic’s visual language is built upon combination of structural and shambolic elements: integration of grotesque font and calligraffiti implies obstacles that are being overcome on the way to a better self. Visual identity defines the climbing centre as a place that unites the like-minded people under bold and adventure-driven subculture.
LOGO
The logo consists of custom-made font, which in its rhythmic elements alludes to the climbing vertex (all lowercase letters, except A), hugging pals (tt) and carbines (u and n).
COLOURS
The brand palette utilises
the same hues as are used
in the climbing tracks' colour code.
TYPOGRAPHY
INTERIOR & BRANDED STUFF
APPAREL
Credits
Creative director: Illya Pavlov
Art director: Maria Norazyan
Concept designer: Alina Lysachkova
Calligraphy: Katya Drozd
