BACKGROUND
Raaj Ayurvedic Pharmacy is a health and wellness brand that provides Ayurvedic remedies to their customers and aims to bring ancient knowledge & culture of ayurveda back to our modern times, through carefully crafted formulations.
The challenge
To create robust social media presence for Raaj Ayurvedic Pharmacy that helps to build trust and increase reach in the online market.
objective
Aligned: consistent in look, message and emotion across multiple touch points.
Purposeful: Make a positive difference by being a brand that’s good for people, and helps in every step of the way on someone’s
daily health and wellness journey.
Trusted: honest in actions and communications.
Effectively build trust by taking an unfiltered approach to Vedic knowledge, health and delivering great values with their products.
Following work was done during my employment with THE AURORA CREATIVES
THE EXECUTION
Vedic Knowledge | Tradition | Health & Wellness
Experimenting with earthy hues and understanding the tone that works for their target audiences to and create the right balance between convivial and formal language so the message goes out pleasantly without dimming the brand language.
