Back in 2007 or 2008 I created a set of persona cards as a memborable and more interesting way to keep the demographics of our users in mind while redesigning the entire jobseeker experience. Here you see 'TechSavvy Simone' and some of the original semi-comedic textPlay I thought might add some character to the way we approached our redesign efforts { the end product, of course, became a bit more refined in written tone and overall presentation }.