Objective:
Produce branding assets including social media assets, promotional cards &
business cards in line with the restaurant brand.
business cards in line with the restaurant brand.
Concept:
The brand and restaurant has a dark and smokey look as does the restaurant.
With consistency, the design uses both rustic materials and a simple black/dark design for the collateral.
With consistency, the design uses both rustic materials and a simple black/dark design for the collateral.
Obstacles:
Turning the social assets into ads was one of the hardest obstacles, through Facebook you cannot have more than 20% text in ads. Being these assets are copy based, I had to find a way to make the assets less text heavy and bring in more visuals to the ad. So what I ended up producing was a version that was image based and have one image in a carousel ad.
This is an example of the carousel images used and how it was sliced up;
The promotional postcards produced advertised 3 different promotions and weekly events;
DATE FINALIZED | May - December 2019
ROLE | Contracted Freelance Designer
APPRECIATE PROJECT BELOW
