Fulfilled multi-year retainer in support of Latista (2012-16) software. Was tasked with bolstering marketing capacity to match their 5-year acquisition goals. They only had a marketing coordinator on the marketing team, so I injected specialized talent to deepen resources. Rebuilt the website, drove +152% traffic, +706% leads, and 163% avg. annual growth by winning “construction management software” queries. Leveraged effective SEO, link building, and PPC advertising. Boosted software trials +211% and licenses +349%. Re-designed the user interface for ease of use. Recognized by the Northern Virginia Technology Council (NVTC) with their Innovator Award in the Mobility category (2013) for GUI (graphical user interface) design. Simplified messaging to features, benefits, and case proof. Ensured amplifying market penetration and national recognition. Led to acquisition first by Textura ($35M) then by Oracle ($663M).
