Hues of Indigo - Apparel by Fabindia -2018
Photography | Art Direction | Conceptualisation | Graphic design
The annual indigo collection was shot in striking backgrounds of mines with contrasting hues of ochre, mustards, golds. Bringing forth the rawness of the earth and the complex indigo dyes. The process of indigo dye and other natural block prints like ajrakh and handpainted kalamkari shine bright on cool cottons and stand out beautifully
