After the mood board comes the sketching process, below are some of the sketches that were presented to the client initially.
After finalizing on one concept, we go ahead with providing color variations, typographic variations of the concept.
Conclusion:
People not only recognize the logo, but exactly what it stands for. Brand value is all based on image or perception, an end-to-end experience, trust and a promise of consistent value, and an emotional connection and relationship. A good logo is memorable, differentiates you from everyone else, and fosters brand loyalty. It has meaning built within it. Because your businesses’ belief system, core values, purpose, mission, and vision is what your brand is built around. That’s what people remember and tell their friends about.
