"Krayna" is an ecological premium brand of natural mineral water from Ukraine.
In a few years, this company has gone from a regional producer of drinking water to an all-Ukrainian brand that is widely known outside of Ukraine - in Eastern Europe, the Baltics and the Arabian Peninsula.
The current logo is bulky and unreadable.
Therefore, the task was to modernize it and preserve its characteristic elements.
The illustration refers both to the Ukrainian Carpathians (the peaks of which are relatively gentle) and to the streams of water. At the same time, white lines symbolize silicon deposits (a key feature of this product) that purify water - the color from bottom to top becomes lighter the more "levels" of silicon it has passed.
