🧿 Project Overview

The Goto family has worked with me for a few years and several projects as their family business grew from a traditional Sushi Restaurant to a wide range of gastronomic proposals for a young generation that loves Japanese culture and food in Paraguay.
One of those incredible projects took me on a journey to the past and the historical richness of Japanese roots on Paraguayan land. That journey showed me incredible stories around an exodus that became a new start for thousands of families during pre-war period.
Paraguay has been a key destination for Japanese people after Brazilian lands (the main destination for those travelers in South America) went short. This particular scenario transformed a small corner of the country into a colony called La Colmena (Spanish for "hive") or Haibu, as they called the new land. The Goto family, against all odds, took an incredible journey across the globe and became one of the first migrants to settle in and helped build the very foundations of a thriving community forged with hard work and evergreen hope.






🍺 Haibu: The land where the sun rose again
A powerful concept to symbolize the hope and strength to start over.

🎨 Branding
We started crafting a brand with a modern look and a strong personality. Combining the seductive curves of US Blaack and the rebel stability of Activist.



Haibu Craft Beer
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Owner

Project Made For

Haibu Craft Beer

Branding + Packaging for a brand new brewery. Haibu and 1936 brands are property of the Goto Family. Craft beer inspired in La Colmena (The Hive Read More

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