Logo and identity design for the Automobili Lamborghini e-Mobility licensed product line.

The aim of the project was to transfer the mood of the main brand (Lamborghini) to a line of products for electric mobility.
The typical stylistic features of Lamborghini were used and the Italian character was highlighted, a distinctive and essential element.

The graphic sign constructed and inspired by the angular lines of the Lamborghinis was used as a stylized E and integrated into the lettering of the logogram.