Goal: Create positive brand awareness and genuine interest in Blackbaud’s portfolio for Catholic dioceses by positioning Blackbaud as the proven tech leader dedicated to the Catholic market that will help dioceses grow, strengthen, and connect their offices.
Creative: The creative concept focuses on how Blackbaud’s modern technology can help strengthen the traditions of a Catholic church. The copy and design represent those two forces coming together to empower church leaders, connect and simplify operations, and help parishes become stronger and more resilient.
For design, we used stained glass window shapes prominent in churches. In the panes, we placed a mix of tech and traditional faith imagery that connected with the Catholic space without being cliché. The gradient background with ecosystem pixels at a low opacity bring in our brand and tech elements.
The overall creative is vibrant yet simple and uses straight-forward copy that connects old and new, traditional and modern ideas to relay the main message.
