Rituals is one of my favorite European Cosmetics Brand where their brand turns mundane daily routines into rituals.  I designed a new collection line called, Ritual of Nala - which specifically carries hair and skin products for People of Color.  One of their goals is to expand as a bigger global brand.  Launching Ritual of Nala in the United States will expand their audience by focusing on POC's hair and skin needs, as well as their social and political needs in the United States.

Nala - in African origin, stands for queen, lion, and successful woman.