Andrea Talone's profile

Mission Bambini | Rebranding

Andrea Talone
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blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
Fondazione Mission Bambini

Mission Bambini operates in Italy and around the world with the aim of helping and supporting poor, sick, uneducated children or children who have suffered physical or moral violence, giving them the opportunity and hope of a life worthy
of a person.

The Foundation supports health care, education and emergency projects in Italy and around the world: in 20 years of activity they helped more than 1,400,000 children, financing 1,800 aid projects in 75 countries.



blue brand children colors geometric minimal onlus rebranding shapes yellow non profit


blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit

Mission Bambini new brand identity

The new brand identity is a world that speaks about children, but also to children. This is why we have introduced geometric shapes, which recall the games with which they interface from an early age. Fits, colors, shapes as a method of learning and fun. 

These forms are both the logo, composed of the initial letters of the Foundation revised in a minimal way, and the visual elements that characterize the new brand image.




blue brand children colors geometric minimal onlus rebranding shapes yellow non profit



Same colors, new life


We have kept blue and yellow as institutional colors, but have chosen more modern shades. Blue speaks of the serenity that the Foundation wants to donate to the children; yellow speaks of the energy and splendor of children.
We studied two different palettes: one for RGB and one for CMYK.



blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit
blue brand children colors geometric minimal onlus rebranding shapes yellow non profit


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Mission Bambini | Rebranding
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Andrea Talone's profile

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Andrea Talone's profile
Milan, Italy

Mission Bambini | Rebranding

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives