After developing our 3 personas and narrowing down Caitlin was our primary user group, our journey map for her helped determine our scope and also narrow down the functional specifications below.
The information architecture shows our primary focus on emphasizing ethnic food and building a community surrounding that shared experience with onboarding, browsing, and community pages. We limited to 10 ethnic categories and selection of products that are easy to store, have a longer shelf life, and deliver during this initial stage of this app product.
We developed a sketch for the desktop version that showcases the design’s versatility.
