Lennar – Everything? Everything! Campaign
Able&Co. created the Everything’s Included theme, and this campaign demonstrates how a client can extend that message consistently, over time, while keeping it fresh and new.
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This campaign is an expansion of Lennar’s “Everything’s Included” overall campaign, which Able&Co. created as a memorable catch-phrase for all of the value-added features and details that buyers may not think of, but want in their new home. The disruptive messaging of asking an incredulous “Everything?” is answered with a resounding “Everything!” and complements the core message. Depending on the communication channel, some images featured homes and others piqued curiosity with Bigfoot and unicorn images. More information could be found in the blog and landing page that were part of the campaign.
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