Empire Doughnuts
Project Brief
Phase 1: This identity was a college branding project. We were required to select a food category from a provided list then research food truck design. Define the parameters of our client’s identity and intentions—by outlining who they were, what makes them unique, what food they will serve and how specifically they will position themselves from their competition. After defining these specific we created a name for the food truck business then create an appropriate logo to begin the branding process.
Phase 2: Design a food truck wrap within the provided fabrication template. There were only two provided requirements; provide the location of the serving window and a menu board for functionality. All other branding and design components were up to the designer.
Project Goal
Brand a food truck business by creating their logo and truck design.
Challenge
The main challenge was to create a good concept for the logo and the rest of the designs that represented the food that I chose.
Solution
I chose doughnuts as my food selection. I named the company Empire Doughnuts to represent how when doughnuts arrived in the U.S. it grew extreme popularity in New York and I also named it after the Empire State Building. For the food truck design used the design of the logo and incorporated it in the food tuck
Logo Design
Expansion Mockups
