We created a strategic environmental branding plan with the objective to showcase and communicate the GuilfordWorks, NCWorks and Guilford County Work Development Board brands and missions in a cohesive and creative manner. These stakeholders shared an overarching vision to provide tools, services and support -- at little or no cost -- to local businesses and job seekers. Using the theme “Journey”, the original environment was transformed into a motivational space that conveyed energy and hope.