Change of heart
Mobility is changing. Electric scooters, bikes, e-bikes are replacing cars. People, after months of lockdown, want to walk. They prefer to be outdoors rather than the grey, underground subways. And this attitude benefits both them and the planet.
We can all do something and Decathlon is here to lead the example: all the actors, with the exception of the coach, are real Decathlon employees.
Inspired by the best
Decathlon wants to act as a coach, encouraging people to change, to do better.
And who is the most famous coach in the history of cinema? Anthony "Tony" D'Amato, interpreted by Al Pacino in Any Given Sunday (1999).
His speech to the team is timeless, full of emotion and hope. Decathlon wants to do the same, not speaking to football players but to ordinary people, who can really change things with their daily behavior.
Agency: ServicePlan Milan
Chief Creative Officer: Stefania Siani
Copywriter: Massimo Mazzucca
Art Director: Andrea Talone
Executive Account: Alice Ferrante
Account: Ilaria Pagani
CDP: Neverest
Director: Marco Gentile
DOP: Emanuele Zarlenga
Producer: Michela Giordana
