TEAMLANCING
Client: ClearVoice
Category: 2D, Motion Design, Illustration
Story: Hollywood might always romanticize the writer – the classic freelancer – as an upstart or ingénue who clackety-clacks on a Royal Classic by night and scuffles with a boisterous editor by day, often with swirling montages of headlines or magazines in between. And it’s no surprise. From a narrative standpoint the relationship between a writer and editor has always been easy fodder for tension, drama and growth. The one-to-one push and pull. The pinballing dreamer on one side, and the straight-shooting gruffin** on the other.
Concept: ClearVoice Teamlancing makes freelancing shift from a solo hobby to a collaborative enterprise, with freelancers often working with a wider cast of characters than just a solitary gruffin haunted by years of word-slaughter. In the new age of collaboration, teams are the thing, and this animation helps explaining this service.
Mood: Mid Century, superhero, collaboration, talent, The Incredibles, imagination, bold.
