Venice Carnival
Case
Venice Carnival is one of the most famous carnivals around the world. Its origins are centuries old, and it still attracts thousands of tourists each year who arrive in Venice to admire the sumptuous costumes and masks parading in the streets and squares. But the world is developing rapidly, so it is necessary to give the old festival a new breath, to make it more modern and progressive.
Solution
I decided to focus on the location where the event is taking place. Therefore, the arch, which is the main element of architecture throughout Italy, has become the main graphic element of the identity. It symbolizes the portal between times and eras, which can be experienced by attending the carnival. Colors symbolize joy and positiveness, and the font gives the entire identity youth and modernity.
