Understanding the Client Brief:
Nights and Blues is an Artist Management Company.They conduct events and parties in Bhubaneswar and they bring the best local artists.The target audience is mostly college goers of Bhubaneswar. With Nights and blues they aim to provide a fun environment for couples to enjoy, dance and have fun, friends to hangout and party by conducting events like proms, parties, Djs etc. They wanted the logo to not just be a direct representation of party, prom djs but a symbolic representation of what they have to offer.
Initial Concepts:
After some brainstorming, I came up with 3 initial rought concepts.
Concept 1: Wine glass+ crescent moon
Concept 2: Wine glass+ crescent moon shaped as "N"
Concept 3: A romantic full moon night in a cruise/ship.
Logo Variations:
The third concept was approved and therefore I presented some of the typographic explorations
After a series of feedback the approved logo was following:
"This logo represented the resilience of Nights and blues. To bounce back in the face of adversities. Their artists, who have pushed on for the love of music! Like a majestic ship in the perilous ocean, they will sail on. And bring the finest of what Bhubaneswar's local and international culture has to offer. Like a seagull, They will soar through the skies and push on, bringing their artists and helping them to reach newer heights And like the moon with its peaceful beauty, They will keep on trying to make lives more beautiful with music.
Promotional Posters for Instagram
Instagram Grid Design
AR Filter Design
The filter can be accessed from here
