Releasing a new app icon to an existing audience is a bit tricky if it's not executed well. When existing players update their app, they may have some degree of difficulty especially if the app icon update is significantly different from the original design.
To counter this issue, the app icon was released in multiple stage with a few changes in each iteration. Listed below are three of the multi-stage update.
To counter this issue, the app icon was released in multiple stage with a few changes in each iteration. Listed below are three of the multi-stage update.
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This branding exercise transitioned to other smaller spinoffs of the product like Apple Watch and Facebook Instant Games.
