Brand experience design for a hybrid real-estate agency
Sunny Residences is a new concept of real-estate agency that also handles the construction and development side of things. From 0 to 100, Sunny Residences aims to have full control over its properties.
I’ve partnered up with them to strategize and design a brand experience that embraces a customer-first approach. One that reflects their core values and beliefs.
The concept: it’s in the name
Sunny Residences’ founder got inspired to name its new venture after the location where the buildings are being built. At the same time, they’re paying homage to an influential character named Sunny.
The logo depicts the sun that’s rising from behind a building. A clear and bright sunrise is associated with boosting mood and helping a person feel calm and focused. Exactly how you should feel at home.
Unique strategic beauty
Sometimes, a simple answer is too basic and doesn’t quite cover all the bases. So, in order to come up with an appropriate result, a custom solution was needed.
The letters in the logo were carefully crafted to do three things: appeal to the targeted audience; reflect the brand attributes; and last but not least, be beautiful.
Natural colors, expressive type
The color palette that’s taking the identity to a whole other levelis inspired by the natural colors found in close proximity of the first location. Calm yet vibrant and exciting, it aims to give the end-user a sense of confidence and security.
Roc Grotesk, the chosen brand typeface, follows the same principles as the logo, aiming to match and ultimately aid enhance the brand’s personality.
That's all, folks :)
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