Apparente’s Brand Identity has a system that introduces an innovative way to rent a house completely online. It was realized considering consumer target and competitors, giving them an outgoing, adventurous, mediator, smart and innovative tone of voice. To represent these characteristics in the best way the Ubuntu font was used, which was changed to make it more rounded and less aggressive. The two “P’s” of Apparente, on the other hand, remind us two doors that open, but are opened to what? To the future of Real Estate, to a new home, to a new opportunity, and to a new adventure.
Apparente it brings freshness, speed and technology to the real estate market, but at the same time shares seriousness and trust. The logo was designed on precise geometric criteria, the colors and the different applications recall what the Brand reflects.

​​​​​​​