My task was to create an all natural no preservatives fruit product for a brand that currently had nothing to do with the fruit industry.

Absolut Fruit Fusions is the perfect party starter, taking the experience of mixing your own cocktails into the kitchen and using it to mix your own fruit flavours together for a completely unique fruity experience.

Through the creation of this project I utilized my skills in packaging, branding, user experience and interface design and print media to develop a full brand experience.