What's inside the things we throw away?

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These are all products I would find in the Friday market (scrap market) here in Cairo. Some work, in perfect condition, some don’t but have parts that still function. I might have changed careers and now I am a stop motion animator, but product design will always be my biggest fascination. The thought of designing something that ends up in trash saddens me the most.

That’s why I love showing people what’s inside their things. This video is a compilation of all four products I took apart for a series I made on Instagram; a guessing game where people tried to guess how many pieces are inside each of these. The IGTV series was sponsored by ifixit, a crowd sourced platform that educates and encourages people to fix their products.

So honored and extremely happy to announce that this video won a Vimeo Best Of The Year Award for the “Made for Social” category in 2020.

I have also released an AR Stop motion print of the video, my first product a Limited Edition of 50 signed and numbered print by me shipped all the way from Egypt.