This campaign employed the community’s refreshed brand strategy to appeal to travellers in the Myrtle Beach airport. The new theme “Live Inspired. Experience Grande.” offered simplicity and clarification to the current positioning. Images and messaging that explained how one could Discover, Belong and Thrive in this community invited prospects to stop by and visit while they’re in town. Banners and videos in a video wall and in the baggage claim area were highly visible and eye-catching.