The main idea was to create personal brand of astrologist: modern, bright, professional. We created few different types of logo - for personal letters and for the brand.
The main goal was to create a modern representation of astrologist of the future.We made a futuristic Instagram design to show that Astrology isn't odd thing from the past, it is a modern symbolic language to help you understand yourself better.
Design of the zodiac sign compatibility. IGTV Instagram
Before futuristic Instagram design we tested other different types of design for feed. But first ones didn't have the same impact. With new design Astrologist could double the income in December 2020 and January 2021.
First test design was minimalistic, with astrology elements. Elegant, simple.
Another one - with a lot go gold details
