5 Basic SEO Principles a Toronto SEO Agency Use
Search Engine Optimization or SEO is the cornerstone of every modern business. If you’re an eCommerce seller, you can’t grow your base of loyal customers if you’re stuck on page 6 of search results. There’s a lot of studies that revealed the importance of hiring a Toronto SEO agency. But, here are the basic SEO principles to increase website traffic in the long run.
Ways to increase your website traffic
1. Keyword Optimization
SEO is the anchor of online business, and the keywords used are the main elements of SEO. Every page on your website follows a carefully-designed keyword strategy to make more impact on the search algorithms of Google. That’s why you need to have specific keywords for each page, and here are the most common ways to find keywords for your topics: brainstorming, so you can write down all the keywords you can think of on your own, keyword planner, to help webmasters reach their target audience, Google searches, and Q and A websites.
2. Title Tags
Title tags are the second element of SEO that you need to take into consideration because search engine algorithms analyze the headlines to detect the subject and position it along with other posts. Each title should contain a keyword at the beginning as it allows Google to recognize the relevance of your content. The headlines should also be compelling, and it means they should inspire user interest. With a good title, it acts as a call to action because it invites people to engage with your content.
3. Meta Description
Meta keywords may not be making any influences in the SEO world, other features like meta description still represent a powerful optimization contributor. An average user, look into two things when opening a webpage which are the headline and meta description. It is always displayed below the webpage title in the Google search results. These search engines highlight the keywords in the meta description, and it encourages people to click the link and check out your content.
4. Publish High-Quality Content
You can learn and apply every single SEO trick in the world, but it can’t help you gain traffic unless you publish high-quality content on your website. That’s why blog posts are getting longer as it takes more words to write a good analysis and cover themes from every angle. You can exploit multimedia content to make your content more attractive for an average user. The product reviews generated are the best results for online retailers. SEO agencies like Above the Fold Media suggest that video content allows users to learn more about your products or services, encouraging them to complete the purchase upon watching.
5. SEO Audit
A regular SEO audit is mandatory if you want to maintain the same level of website productivity in the long run. Sometimes, you need to examine the entire website and find weak spots that slow you down. If you figure out the SEO value of the website, it can also highlight flaws and shortcomings, so that you can improve the content or add the missing elements to increase SEO potential.
SEO is by far the most important strategy in every online business. Check this out to find a reliable SEO agency that uses these principles that will help you increase your website traffic, improving the odds of generating more sales.
